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A year of brands and first versions

Through my Savannah-based agency, I led launches of more than 10 brands and minimum viable products in 12 months.
Company
Anchor Point Collective
Project type
Founder / agency
Duration
May 2021 to May 2022
Disciplines

Project story

I founded Anchor Point Collective in Savannah as an independent creative agency and worked as a design and development partner to a venture studio. The work started early, often while founders were still figuring out what their businesses needed to become.

Giving ideas a first version

I worked with founders on roadmaps, brands, websites, and functional applications. Across 12 months, I led launches of more than 10 brands and minimum viable products. Some projects needed a clear identity and web presence; others needed a working application to put the idea in front of people.

I also managed interns, freelancers, and vendors, keeping production workable for a lean team. It was an education in how much coordination sits behind even a small launch.

The venture studio model stayed with me. When I later founded Hatrack Digital, I already had experience taking early ideas through the practical work of making them real.